Shopify Cart Transformation

Client Challenge

Our client, a mid-sized fashion retailer, was experiencing high cart abandonment rates (72%) and low conversion rates on their Shopify store. The default Shopify cart lacked the flexibility and customization needed to upsell products, offer personalized recommendations, and create a seamless checkout experience.

Our Solution

We developed a completely custom cart experience using Shopify's AJAX API and custom Liquid templates. The solution included:

• Custom slide-out cart drawer with product recommendations
• Real-time shipping estimates based on location
• Progress bar showing free shipping thresholds
• One-click upsell and cross-sell suggestions
• Saved cart functionality for logged-in users
• Abandoned cart recovery with personalized email sequences

Technology Used

Shopify Plus, Liquid, JavaScript, Shopify AJAX API, Shopify Flow, Klaviyo, Custom Shopify App

Results